Retail Group ·Nigeria

Kestrel Holdings (Demo)

Four grocery and wholesale banners across West Africa. 2 are buying on Bulkitrade.

SupermarketCash and carryFrozen
Active group

4

Banners

2

On Bulkitrade

386

Outlets

3

Markets

2004

Founded

Compare The Banners

Every banner Kestrel Holdings owns, side by side. Scroll sideways to reach the rest; the attribute names stay fixed.

Kestrel SupermarketsVerifiedPalmline Cash and CarryVerifiedOvia FoodsNot on platformKestrel ExpressNot on platform
MarketNigeriaGhanaNigeriaBenin
FormatSupermarketCash and carryFrozenSupermarket
Outlets1284615656
Typical assortment14,000 items9,000 items2,400 items5,200 items
Own-label share12%28%6%15%
Categories boughtBeveragesHouseholdSnacksBulk staplesCooking oil——
Buying decisionGroupGroupBannerBanner

Dimmed columns are banners the group owns that have no Bulkitrade account.

Where This Group Trades

Every market Kestrel Holdings operates in, the share of its outlets sitting there, and the port each market is normally supplied through.

  • Nigeria 74%
  • Benin 15%
  • Ghana 12%

  • Nigeria

    284outlets

    Supplied throughApapa, Lagos

    Kestrel SupermarketsSupermarketBeveragesHouseholdSnacksVerified
    Ovia FoodsFrozenNot on platform

  • Benin

    56outlets

    Supplied throughCotonou

    Kestrel ExpressSupermarketNot on platform

  • Ghana

    46outlets

    Supplied throughTema

    Palmline Cash and CarryCash and carryBulk staplesCooking oilVerified

What They Buy, And Where

A category listed in one market only is usually a banner decision rather than a group range.

  • BeveragesNigeriaBenin
  • HouseholdNigeria
  • SnacksNigeria
  • Bulk staplesGhana
  • Cooking oilGhana
  • FrozenNigeria